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|Developing Marketing Strategy & Plan: Drive Business Growth Through Structured Account Development & Management|
Developing Marketing Strategy & Plan: Drive Business Growth Through Structured Account Development & Management
You can\'t have a marketing plan without a marketing strategy. The marketing strategy provides the goals for your marketing plans. It tells you where you want to go from here. The marketing plan is the specific road map that\'s going to get you there.
To put it another way, your marketing strategy is a summary of your company\'s products and position in relation to the competition; your sales and marketing plans are the specific actions you\'re going to undertake to achieve the goals of your marketing strategy.
The workshop is designed specifically for marketing & sales managers and market leaders who want to
- identify marketing strategies for the different customer segments
- learn the process of building the strategies and plan by analysing previous challenges
- ensure the marketing strategies complement with the product strategies and align with the business goals and direction
Course DateStart Date:26-Mar-2019
End : 27-Mar-2019